Making Money with Blogging
There are lots of ways to make money online, and if I wanted to write about all of them, I’d be writing forever. There is no “right way” to work online from home; you just have to find the method that works for you. I’ve been an Internet marketer for ten years now, and I’ve tried just about everything I’ve encountered that made any kind of sense to me at the time. Some things worked out and others didn’t, but blogging offers some advantages that other methods don’t.
Over the years, I’ve literally built thousands of Websites. In fact, in early 2012, I had more than 1500 of them. At once. Those sites were hosted on four dedicated servers that cost me just under $1000 per month in hosting fees. I was working really long hours, because in addition to creating more Websites, I was spending a tremendous amount of time maintaining the ones I had. I’d have issues with hackers and all kinds of other problems that had me constantly dealing with my hosting company’s tech support and then…
…it all blew up when Google abruptly decided that they didn’t like the kind of sites I was building anymore. The sites were useful to visitors and I was earning a lot of money, but Google decided that my sites were short on useful content and all of them were removed from their search results within three months. That’s the good and the bad of automated moneymaking methods right there – you can often get instant results, but they’re often accompanied by a sudden demise when something goes wrong. When you’re left with 1500 sites that suddenly have no traffic, you’re in a world of hurt.
It doesn’t work that way if you decide to make money via blogging. The major search engines think that their purpose is to show people sites that contain the information they’re seeking, and more importantly, the sites that contain unique and original information. It’s easy to build Websites or blogs that borrow information from other sites that you can “curate” or add a few comments to, but the search engines really favor sites with in-depth, original content. That’s where quality blogging can help you a lot.
Benefits of Blogging
When you can produce that kind of content, and you can produce it on a daily basis, you’ll be rewarded for it and in more than one way. First of all, there’s the benefit of knowing that you’re providing people with information they’re seeking, so you get the benefit of knowing that you’ve helped people. If you’re doing it right, you’ll also make some money, as the people who visit your site will likely have some interest in products you may be willing to offer them. These products, of course, should be related to the topic of your blog, and your blog should be about the actual content, rather than simply consisting of one sales page after another. If you’re building a site with popups that appear when a visitor shows up and others that appear when they try to leave, and three or four ads within the content of the page, you’re trying too hard, and your visitors will see it. There’s no “secret” to effective blogging. Just find good topics, say what you have to say about it and let the process work naturally.
And if it does work naturally, you’ll get what might be the best benefit of all – free traffic, and lots of it. There was a time, not all that long ago, when advice given to people building blogs was to create a blog post once or twice a week, and to make sure that it had 300-400 words. That doesn’t really work anymore, for several reasons. First of all, it’s really easy to build a site with autogenerated content with short posts like that, or to outsource the content. After all, 300-400 words is just a couple of paragraphs of a few sentences each.
Today, it’s preferred by the search engines to post more often and to have longer, in-depth posts. A thousand words may seem like a lot, but you can cover quite a bit of content in a thousand words and you can do it much more comprehensively than you can in a shorter post. Plus, the search engines love it when sites update their content on a regular basis. If you can get in the habit of blogging on a daily basis and creating at least one longer post a day, you’ll find that the search engines will reward you with traffic, provided, of course, that the contents of your blogging are on-topic and relevant to whatever it is your site is supposed to be about. And believe me, the search engines will know.
How do the search engines know? Obviously, they use bots to crawl sites to see what kind of content they have and how often they update it, but it’s not as well known that they also use human reviewers. Yes, it’s quite likely that Google may have an actual human review your blog to see what it’s about and to see if the content is real, written by a human and is the sort of thing that might be of interest to potential visitors. If it’s not, you might quickly find your site dropped out of the search engine results pages (SERPS). That’s a bad thing.
The traffic thing can be significant. Since I regularly post on this site, the search engines are aware that my content updates regularly and they frequently check back to see if I’ve added something new. If I have added new content since they last checked, that content gets added to their index almost immediately. How fast? A post that I wrote an hour ago is already listed in Google’s search results and if you search for that particular topic, my site comes up first. While I haven’t had any traffic from that post yet, I’ll likely have some within the hour.
Since drawing traffic to your Website is perhaps the most important part of what you’ll do when creating a site, that particular benefit of blogging is huge. I was on an online marketing forum about an hour ago and someone posted the question “How can I get instant traffic?” The answer, as far as I’m concerned, is this – start blogging. If you’re creating interesting, frequently updated, in-depth content, the traffic should find you pretty quickly. If you don’t know how to build a Website or where to start when it comes to blogging, I recommend Wealthy Affiliate. This online training course will show you how to build a Website from scratch and how to get started making money online. It’s easy to use and you’ll have easy to follow tutorial videos to help you. You can even join Wealthy Affiliate for free.