People like to buy things, but they’re often looking for reasons not to buy. That may seem odd, but in the affiliate marketing business, buyers are fickle and competition is fierce. If people aren’t buying from you or through you, they’ll likely buy from someone else. That’s why you absolutely have to present whatever it is you’re selling in the best possible light.
Over time, it has become apparent that there are a certain number of “triggers” that can inspire people to make the decision to purchase. While not all of these can necessarily be incorporated into the sales page for one product, most of the time, you’ll see several of them at once on the sales page for any product being sold online. There’s a reason for that – these things work. In this blog post, I’ll cover a list of the 7 things that marketers use most often in order to persuade people to buy. These tips work for both affiliate marketing and for direct sales. In the end, it’s simply about persuading people to buy, rather than giving them a reason to go buy from one of your competitors.
It’s a new year, and time to get a fresh start in your efforts to make money online. There aren’t going to be a lot of changes to affiliate marketing in 2016; what worked last year is likely going to work this year as well. That’s great, as you’re unlikely to have to make any serious changes to what you’ve been doing. If you’ve been successful in your affiliate marketing efforts, then you’ll likely to continue to see success. If you haven’t gotten there yet, then you should see some good results from affiliate marketing in 2016 – if you put in the effort.
The key to success from affiliate marketing in 2016 is going to be how you approach the problem. Ideally, you’ll want to know exactly what it is that you want to do and how it is that you want to go about doing it. I’ve found that when it comes to such things, it’s a good idea to have a formal plan. From there, it’s just a matter of taking the steps to execute it. Obviously, what works for someone else isn’t necessarily going to work for you, but I’ve found that having a plan and following it closely can go a long way towards helping you achieve success, whether it’s making money with affiliate marketing in 2016 or doing anything. Read on and I’ll offer some more tips.
There’s a common question asked by those who are new to affiliate marketing, and I saw it asked again today on a marketing forum: “Why would someone buy through my affiliate link instead of going directly to Amazon and buying it there?” The question gets asked all the time, and not just by Amazon affiliates. It applies to any affiliate or any affiliate program, be it eBay, JVZoo, Commission Junction or Clickbank.
There are a number of answers to that question, but the most basic answer is this: They will buy through your affiliate link if you provide something to them that they otherwise wouldn’t get. That value can come in a number of different ways, and it’s up to you to figure out exactly what it is that you’re going to provide to the customer. If you can figure that out, you’ll win. Read on for some suggestions about how to increase your affiliate marketing sales.
In the course of earning a living online, I promote and sell a variety of products in a number of different ways. You might not know that if you read this blog, where I promote a number of products but emphasize one over the others – Wealthy Affiliate. I like the product, think it offers good value for the money and it converts fairly well, which is to say that the people to whom I recommend the product seem to like it.
While I promote other products, this is the product that I think works best with both the content and the readership of this blog. Many of the visitors to this site are people who are new to trying to make money online and they may not fully understand the process that goes into making money in affiliate marketing. Wealthy Affiliate is a good way to introduce them to the concepts involved and with the free trial, they can even learn the basics for free. But someone recently posted a question in the comments on this site about that, asking, “Why do you promote wealthy affiliate for a few bucks when you can promote these “high ticket” products and make much more? ” That’s a good question, so I thought I’d go into detail about that in this blog post.
Are High Paying Affiliate Programs the Key to Success?
Affiliate marketing is a great way to make money online. It’s not necessarily easy, but it has a number of advantages over other methods you might employ to earn cash. You don’t have to stock, ship or pay for products; you simply need to send someone to a place where they might buy them and you’ll get paid a commission if they do. Given that this basic method works well for tens of thousands of people, you might wonder if you could make more by promoting high paying affiliate programs. After all, if promoting a product that sells for $10 earns you $3 to $5, wouldn’t it make more sense to promote something that sells for $1000 so you can earn $300 to $500?
I was on a marketing forum recently and noticed a bunch of different threads where people were asking about high paying affiliate programs and where they can find them. Their reasoning is certainly sound; more expensive products, such as high ticket items, should logically pay more to their affiliates. If you can persuade someone to buy something for $10, or $50, or $100, why can’t you persuade them to buy something for $1000, or $5000, or $10,000?
I was at an Internet marketing forum today and saw that someone had posted a question asking if it’s too late to become successful in making money online. This individual noted that there are now more than one billion Websites on the Internet and that the competition for everything seems to be fierce. They were suggesting, perhaps, that it’s now too late for someone to start a career in affiliate marketing and that the “glory days” when one could make money online without a lot of effort are over.
They went on to ask if anyone just starting out should even bother trying, since the likelihood of failure in Internet marketing is great and that the rewards likely aren’t as great as they might have been a few years ago. In my book, that’s a bit of a pessimistic viewpoint, but it’s true that it is harder to make money online today than it was a decade ago. But it’s also true that it’s going to be harder to make money ten years from now than it is today. Let’s take a look at how some things have changed over the years and what it means for potential affiliate marketers today.
I’ve written a lot about affiliate marketing on this blog, and you might think from reading my various posts that I think it’s the only way to make money online. That’s not the case, and in fact, it’s not even the only way that I make money online. I have one site where I do direct retail – I actually put products in boxes and mail them to people. It’s not my primary method of making money, but rather an offshoot of a hobby and I do it because I enjoy it. It’s a nice diversion from my main method of earning money – affiliate marketing.
While you can make money by putting things in boxes, it has some decided disadvantages when compared with affiliate marketing. You need boxes, and a place to put them. You need merchandise, and a place to store it. You need scales and packing tape and packing peanuts and bubble wrap and all of that requires space, too. Of course, selling merchandise directly is a profitable business model, and Amazon certainly seems to be doing OK with it. But affiliate marketing offers a few advantages over other methods of making money online that makes it perfect for just about anyone, including newbies who are just getting started.
A lot of people who would like to make money online are afraid, for whatever reason, of getting involved in search engine optimization, or SEO. I’ve written before about SEO basics, and I’ve never found it to be particularly difficult to attract traffic based on search engine optimization alone. Still, a lot of people are scared of it and they’d rather find some way of making money online that doesn’t involve spending a lot of time tweaking a Website.
That’s fine; we all have to work within our own comfort zone, and if you’re not comfortable with SEO, then you need to find another way to get traffic to your Website without the benefit of optimized pages. I came across a method recently that has been proven to work with time and I’ve used variations of it over the years and I can attest to the fact that it will work. It isn’t even all that difficult to do, but you will spend a bit of time doing some off-site work in order to get the visitors to come to your site so that they’ll buy your products and allow you to make money.
When you’re just getting started in affiliate marketing, there are literally tens of thousands of products from which to choose. Some are inexpensive, and some are quite pricey. Some are of high quality and some are junk. Some are physical products and others are downloadable. Choosing which products you’re going to promote is an important part of getting started trying to make money online and it’s something on which you should devote a lot of time in order to make sure that you promote good products.
Of course, when I tell you to promote good products, that can mean a number of different things. What, exactly, do I mean when I say that a product should be “good?” After all, that could be a matter of opinion, and granted, opinions are going to vary regarding whether a particular piece of software is of high quality or whether the exercise machine you’re promoting through Amazon is going to last long enough for the buyer to get some use out of it. In the case of affiliate marketing in general, what I mean when I say you should promote good products is something else, however.
I’ve written a lot about affiliate marketing, and how it can present a great opportunity to work online from home. People are always looking for validation before they purchase anything, and finding a Website or blog that recommends a product they’re already interested in can help them make a decision to buy. In the meantime, if you’ve recommended a place to buy that product and provided them with a link with which they can make their purchase, you can profit from helping someone make their buying decision.
Of course, it can be tedious trying to earn money this way if you’re selling relatively inexpensive items. Lots of people decide to promote products that are commodities, such as DVDs or video games, and while these products are big sellers, they don’t pay a whole lot of money on a per sale basis. If you’re an Amazon affiliate, for instance, that 4% commission from the sale of a $10 DVD is only going to amount to about 40¢ for your work. While cash is cash, you should be asking yourself, “Can I do better?” Of course you can, and the answer is high ticket products.