CPA Networks – Getting Accepted
In affiliate marketing, there are a lot of ways to make money. The most popular is by simply promoting someone’s product. If they click your link and they buy, you get a commission. That’s not the only way to make money online with affiliate marketing, however. An alternative method that I’ve written about before is by joining one or more CPA networks. CPA stands for “cost per action” and while it may involve getting someone to buy, it also might just involve getting someone to submit an email address or sign up for a free trial of a subscription product. For newbies, joining CPA networks can be difficult, however.
Some affiliate programs, such as Clickbank’s, just accept everyone that applies. That’s great, and if you join Clickbank, you can immediately start promoting their products. With CPA networks, it’s a bit different. Most CPA networks don’t routinely accept new members. You generally have to fill out an application, which they will then evaluate. After that, there’s usually a phone call involved, which everyone seems to dread. The phone call from the CPA networks is really not that difficult, as I’ll explain shortly.
Joining CPA Networks
Payouts in CPA networks can vary widely; the amount you make for getting someone to do something can vary from as little as 25¢ to as much as $500, depending on the product and what you’re required to ask your Website visitors to do. There is a lot of fraud in the CPA world, mostly conducted by the publishers (Website owners) who are trying to make money with the system. Because of this, the CPA networks have become a bit wary of accepting just anyone, and they tend to require potential members to jump through a few hoops in order to become accepted as publishers.
The first step in joining CPA networks is filling out an online application. This is usually fairly straightforward and doesn’t vary much from one company to another. You’ll be asked to provide your name or company name, your mailing address, your email address, your phone number and generally some form of tax ID, such as a Social Security number or an Employer Identification Number (EIN). You’ll also be asked to provide the URL of one or more of your Websites. Sometimes, there are a couple of additional questions regarding the kinds of business you have and what method(s) you plan to use to drive traffic to the company’s offers.
Then you submit your application, only to find out that there’s also a phone call involved. Usually, within a day or two of applying for the account, you’ll receive a phone call from the CPA networks to which you’ve applied, and this is the part of the process that everyone fears. As someone who doesn’t particularly like speaking with strangers on the phone, I certainly understand the discomfort that a lot of people have about talking to reps from CPA networks over the phone. Over the past ten years, I’ve joined about a dozen CPA networks, and they’ve all involved a phone call, and I’ve never been turned down. It turns out that the phone call from the CPA networks is not really a big deal.
The questions that you’ll be asked by the CPA networks are usually the same, and the answers you give can be fairly standard and generic. Below are some sample questions you are likely to be asked, along with some suggestions for the answers that you may wish to provide:
Q: How did you hear about us?A: I did a search for “CPA networks” and found you in Google.
Q: How do you plan to promote our offers?
A: I have a blog, called (name of site) and I plan to drive traffic using Facebook ads and search engine traffic from SEO.
Q: How long have you been involved in Internet marketing?
A: I’ve been doing it for about a year.
Q: What category or niche do you usually work in?
A: I’m OK with anything that converts. In the past, I’ve promoted gaming, health offers, financial offers, and ringtones.
Q: Do you offer incentives?
Q: How much do you spend on advertising?
A: I spend $50 per day on Facebook ads, but I hope to increase spending shortly.
Q: Do you work with any other CPA networks?
A: Yes, I work with (name other networks you use, or say “I’ve been working with Clickbank for affiliate offers, but I’m interested in moving into CPA.”
These are the sorts of questions you’ll be asked. They’re not difficult; just print out the questions and answers above, become familiar with them, and have them on hand for when the phone call comes. You’ll discover that most of the time, you’ll be accepted on the spot and within minutes you can be searching for offers to promote.
TIP: If you’re in a hurry to get accepted, make the phone call yourself to the CPA networks to which you’ve applied an hour or so after submitting your application if you haven’t already received the phone call. Just call the company’s number on their Website, and ask to speak to someone who can approve your application. Tell them that you recently applied and you’re eager to get started. Generally, you’ll get someone on the phone who will ask you the above questions right then and there, and if you do it this way, you’re more likely to get approved, as you’re going to strike the reps from the CPA networks as a “go getter” and someone who’s eager to make money. They like that.
Recommended CPA Networks
Listed below are a few of the better-known CPA networks:
2. CJ Affiliate by Conversant (formerly Commission Junction)
3. Share A Sale
4. Market Health – (Health and Beauty products)
If you market your offers effectively, there’s a lot of money to be made through the CPA networks. Before you can do that, however, you need to get them to accept you. A lot of newbie marketers get worried about it, especially the phone call part. It’s really not that difficult, however, and after you’ve talked to a couple of reps from the CPA networks, you’ll become more comfortable with the process.
Then, with luck, you’ll be on your way to making money.