Domain Names – Does the Extention Matter?

Domain Names – What Kind to Get?

If you’re going to get into affiliate marketing, it’s best to have a Website.  You can do it without, but it’s a lot harder, especially if you’re a relative newbie.  The tried and true way to make money online is to build a Website, and picking your domain names is an important part of that process.  There are a few general rules that you need to follow when choosing domain names, along with a few explicit ones.  But one thing that is coming up in conversation more often these days is the question of the extension – does the extension matter when picking domain names?

domain names - choose oneTen years ago, there was little talk of TLD (top level domain) extensions when picking domain names, as you pretty much only had three choices – .com, .net, or .org.  A few years ago, a few new extensions for domain names were added, such as .info, .biz, and .us.  Recently, however, a number of new extensions for domain names were added to the official list by ICANN, the agency in charge of such things.  These new extensions for domain names include such things as .science, .party, .click, .link, .recipes and more.  Are these worth considering if you’re trying to build a money making Website?  Or are such domain names simply a distraction?

Choosing Your Domain Names

While the part of domain names that comes in front of the dot is the most important part, the extension is important, too.  While the .com extension is far and away the most popular, that comes with a problem – many of the best possible names are already taken, and if you can find one that you want, it might cost you a lot of money if the name is in the hands of a reseller.  That’s part of the reason why some of these new extensions were created; each new extension effectively duplicates the available names that come in front of the dot.  You might not be able to buy “”, but you might be able to buy “” or “”  That allows people to get good names that would otherwise be available.


Many of these new extensions pertain to hobbies, businesses and other things that would make them logical choices.  If you want to sell shoes online, “” might be a good choice for you.  The same goes for .pizza, .plumbing, or .recipes.  Many of these new extensions for domain names are also being sold by registrars at surprisingly affordable prices.  I’ve seen a few of these new extensions being sold for as little as $1 for the first year, which makes them a great choice for anyone who has little money to spend or who isn’t interested in risking the $10-$12 for a .com or .net domain.

Not all of these domains are inexpensive; some are tied to particular professions and are restricted as to who can use them. In addition, some of them are quite expensive and can cost upwards of $100 per year.

Lots of people are going to come up with some creative names now that these new extensions make it possible, and that’s good.  Flexibility is always good for the marketplace.

domain_namesThere is a downside to these new extensions for domain names.  In fact, there are a couple of downsides.  As I just mentioned, some of these extensions are quite expensive.  The .xxx extension has finally become available, and while it’s not mandatory for adult sites to use one, they will cost you approximately $100 per year if you choose to do so, which is why a lot of adult Webmasters have elected to stay with .com extensions for now.

A lot of spammers have taken to buying domains with such extensions as .xyz, .link, .click, .ninja,  So many, in fact, that some spammers are reportedly buying 1000 domains a month.  They send out a few email messages to millions of people and then simply discard the names and move on.  I recently discovered that one of my email accounts was receiving some 500 spam messages per day. When I created a filter to ignore messages from domain names ending with some of the extensions listed above, my spam dropped to about 10 messages per day, which suggests to me that the majority of users for those new extensions are spammers.

That might be a good reason to stay away from them, as people will soon start to associate those extensions with spam, and they might distrust a legitimate domain that ended in .rocks, for instance.

domain name extensionsAnother problem is that the public, the people you need to visit your sites, simply aren’t familiar with these kinds of domain names. When someone sees that a site is called, they may not even recognize that as a proper Web address, since most of us are accustomed to older extensions for domain names that have three characters only.  In time, this will pass, but for the moment, having extensions for domain names with more than four characters is likely to hinder your ability to draw traffic.  On the other hand, there are plenty of reports of affiliate marketers who have successfully been able to rank sites with domain names using some of these extensions on the first page of Google, so it’s good to know that the search engines aren’t afraid of them.

New Domain Names Summary

While these new extensions for domain names are interesting, versatile and offer a lot of potential, you’re still going to have the most success if you can come up with a catchy name and attach it to a .com, .net or .org extension.  Those are the three that the public is most familiar with and you’re likely to encounter fewer problems that way.  You won’t be associated with spammers, you won’t have problems with people who can’t type them correctly or people who don’t even know that what they’re looking at is a Web address.  Later on, after you’ve had some more experience getting your Websites ranked, you can experiment with some of these newer extensions for domain names.

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