Fiverr – Useful for Online Marketers?
If you have spent any time online in the make money online niche, you’re probably familiar with Fiverr. Launched in 2009, Fiverr offered what was then a unique opportunity – to be able to buy and sell products and services at an affordable price – a fixed $5 per “gig.” The site has exploded, and now has something like one million people offering gigs for sale, all at that $5 price that the name implies. There are lots of people offering services and products in the make money online niche, so that brings about a couple of questions – is it worth your while to either buy or sell products on Fiverr?
One would think that the price alone of Fiverr gigs would prevent anyone from offering anything of quality. After all, as the old saying goes, “You get what you pay for.” It’s hard to imagine that anyone could offer anything of value for $5, and it’s even harder to imagine that it would be profitable for anyone to take time out of their day to perform a service for $5 (actually, it’s $3.90, after Fiverr takes their cut.) So, does anything work for Fiverr sellers? Is there any Fiverr service worth buying for those who want to work online from home?
Fiverr is divided into a number of categories, such as Graphics, Online Marketing, Writing, Video, Music, Programming, Advertising and more. When you search in any given section, you’ll see Fiverr gigs displayed sorted by rating, though you can also sort by delivery time and particulars relating to the seller. There’s pretty much no limit to what you can buy; people will build Facebook pages, create Twitter accounts, provide backlinks to Websites, design graphics, and more.
If you’re on a budget and just starting out, it can make sense as an affiliate marketer to buy some services from Fiverr providers. I say “some” because there are a few services that you should definitely avoid. Simple tasks such as social bookmarking are OK; I’ve use a few of those and it’s worked out. For my $5, the seller will manually create links to Web pages of my choosing at certain sites, such as Digg or Delicious.com. You can actually get some acceptable graphics done for you at Fiverr, so if you need a cover for an ebook you’re writing and you don’t have a big budget for artwork and you’re not the artistic type, you can probably get an acceptable cover done for you for the price. Fiverr gigs for doing such things as creating a Twitter account or Facebook page are probably a good value.
The kinds of Fiverr gigs that you absolutely want to avoid are those that provide services such as Website traffic, backlinks, or Facebook likes. Traffic is a particularly troublesome area; there are hundreds of people offering to provide visitors, and sometimes a lot of visitors, to your Website for only $5.
Here are a couple of example headlines for Fiverr traffic gigs:
I will drive UNLIMITED genuine real traffic to your Website for $5
I will send GOOGLE daily 500 to 1000 traffic for 30 days
Let’s get real. Unlimited genuine real traffic for $5? If that were the case, why would anyone ever need to try to obtain traffic ever again? All you need to do is give this guy $5 and you’re set for life. After all, “unlimited” is a lot of traffic. OK, it turns out that “unlimited” actually means 80-100 visitors per day, which is still quite a bit.
The problem with these sorts of gigs is that the traffic isn’t going to be targeted. Traffic is nice, but if it’s random traffic from who-knows-where, it’s not going to help you. The only traffic that matters to you is traffic that consists of people who want what you’re offering. No one can possibly offer that kind of traffic for $5, and it’s hard to find anyone who can genuinely offer that kind of traffic at any price. Most of these Fiverr gigs are simply using bots to simulate Website visits, and there are numerous ways to spoof that so that the visitors appear to be human. One thing you won’t get as a result of buying such traffic is sales or signups on your mailing list.
The same sort of thing applies to backlinks. The people providing backlinking gigs are going to be using automated tools to provide their links and they’re mostly going to be junk links from junk sites, usually attached to an article about your site that was written with article spinning software and will therefore be almost unreadable. These gigs used to be OK, as they’d provide a little bit of help to your site’s search engine rankings, but these days, Google is so picky about links to Websites that buying such Fiverr gigs could actually end up hurting your rankings.
Buying Facebook likes on Fiverr is also a poor idea, as Facebook is cracking down on such things and the “likes” tend not to stick, due to whatever automated process the Fiverr seller is using. It’s relatively inexpensive to run ads on Facebook to get likes yourself; that’s probably a better way to go about it.
What about selling on Fiverr? Fiverr is now a very crowded marketplace, and most of the niches are well-covered by people who have been there a long time and who are going to suck up the bulk of the business. Newbies who show up to offer services that are already being offered by 100 other people are going to get lost in the shuffle and are unlikely to find success.
If you want to sell on Fiverr, I’d recommend one of two approaches:
1. Offer something that is completely unique to the market. It won’t be easy to find a niche that someone (or dozens of people) haven’t covered already, but if you do, jump in and be prepared to get busy, because if you’re successful, others are going to follow you quickly and you’ll soon have competition.
2. Sell downloadable products. This is probably your best bet. You only earn $3.90 for performing a Fiverr gig, so you really don’t want to do anything that’s going to take up more than a couple of minutes of your time. Selling an ebook or something similar is something that you can provide automatically, or, if you’re going to provide it manually, something that won’t take a lot of time to provide. Time is money and if you’re taking an hour to perform a task for which you’re being paid $3.90, you’re not going to make any money. Selling an ebook isn’t a bad way to go, and at $3.90 net, you’ll earn more for it than you will selling it at Amazon for the Kindle. Plus, you can expand to offer a variety of books, which increases your profit potential.
Due to market saturation, Fiverr isn’t what it used to be, either for buyers or sellers. There are a few tasks that are worth buying there for those who want to make money online, but a lot more things that are simply suspicious or dangerous. I’d limit what I buy there to graphics and little else. For sellers, I’d recommend selling downloadable products only.
If you’re new to making money online and you don’t know where to start, then I’d stay away from Fiverr and try Wealthy Affiliate instead. Wealthy Affiliate is an online training course that will show you, via dozens of videos and a 10 module training course, how to build Websites, find products to sell and how to earn a real living while working from home. You can even sign up for free.