Mailing Lists And How to Use Them Wisely

Mailing Lists Are a Great Tool

I’ve written previously about the importance of mailing lists if you’re going to work online from home.  While there are many useful tools that can help you make money online, mailing lists can help you keep in touch with the visitors to your Website and help you make money.  While mailing lists are useful tools, a lot of affiliate marketers tend to misuse them, and that can result in a dead list that doesn’t do anything but cost you money.

mailing lists There’s an old saying in Internet marketing – “The money is in the list.”  What that means is that there are a lot of ways to make money online, but if you build good mailing lists and keep in touch with your list members in meaningful ways, you’ll find that your mailing lists will consist of loyal, dedicated buyers who will provide you with income as well as valuable feedback.  By traditional estimates, properly maintained mailing lists can often generate $1 or more per subscriber, per month.  That’s how some of the Internet marketing gurus manage to earn large sums of money – by building and maintaining mailing lists of tens of thousands of members, they can potentially earn thousands of dollars just by sending out an email message or to.

The Maintenance of Mailing Lists

It’s not the number of people on your mailing lists who are going to provide you with income, however.  It’s how you maintain your mailing lists and how you manage your relationship with your customers that matters.  Lots of people hear that mailing lists are where the money is, and they proceed to build a list via squeeze pages, social media and more, simply trying to amass as many people on the list as possible.  Then, once they have a few thousand people on their list, they proceed to send out all kinds of affiliate offers to their mailing lists, and often just send the pre-written sales letters that a lot of product creators provide.

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And then these would-be Internet millionaires wind up with a triple whammy of bad news:

1. The customers on their mailing lists don’t buy anything
2. Their customers either unsubscribe or report the messages as spam
3. The monthly bill from the autoresponder company comes without any revenue to pay for it.

maling listsLots of marketers have fallen for this, and I’ll admit that I’ve done it, too.  I’m on the mailing list of one marketer in particular who sends me a message every single day that tries to sell me on some “hot” new marketing tool.  I’m not kidding; I get messages from this guy seven days a week.  There simply aren’t that many good affiliate marketing tools out there; there certainly isn’t a good one that comes along every day.  Not only that, but when I see this guy’s name in my inbox, I know he’s sent me a sales pitch.  The only reason I stay on his list is that it’s an easy way to see what new tools are being promoted and I might want to review them.

I can’t take him seriously, though, because I know he’s just promoting products to his mailing lists in hopes of making some money.  I doubt that he even knows if most of those products are any good or not.  He’s just sending out messages to his mailing lists and hoping for the best.   I suspect that his unsubscribe rate is pretty high, given that he offers nothing of value to the people on his list.

When I say he’s offering nothing of value, I mean this – anyone can send out a sales letter and if you want to just get sales letters, you can sign up for anybody’s list.  No one is going to sign up for a mailing list if you create a lead capture page that says, “Give me your email address and I’ll try to sell something to you every day.”  People want more than that, and if you don’t give them more than that, they’re going to run away.  That will cost you money, both in terms of lost sales and in terms of the fact that it costs money to send out those email messages.

mailing list subscribers want informationWhat do most people want when they sign up for mailing lists?  They want information.  It doesn’t matter what kind of business you’re running; the people who sign up for your mailing lists want to learn something.  If you’re in the make money online niche, you should be sending them regular messages that teach them something, offer them insider tips that they might not get elsewhere, or offer them something that might help to motivate them.  It’s OK to send them an occasional offer; after all, that is how you’re going to make a lot of your money.  But you shouldn’t do it all the time.  You don’t want people to expect a sales pitch when the see a message from you in their inbox.  What you do want is for them to be interested in seeing what you’ve sent them.  If you can get them interested in opening your messages and keep them interested in seeing what you’ve sent, then you’ll likely be in a good position to make some money on the occasions when you do have a worthwhile offer to present to them.

How often should you send messages to your mailing lists?  I’ve seen all sorts of answers to that question, and they range from “every day” to “once a week” to “a couple of times per month.”  The real answer is that there is no correct answer.  You neither want to be a stranger to your list, nor do you want to be an unwelcome visitor to their inbox.  You’ll have to determine, on your own, how often you should stay in touch.  That’s going to vary according to your particular group of members and your particular niche.  You’ll just have to do it by feel, as there is no single answer that applies all the time.

Mailing Lists Summary

Mailing lists can be an important tool to any Internet marketer, but like any other tool, they need to be used properly and not misused.  If you want to learn more about building and maintaining mailing lists, you might wish to consider joining Wealthy Affiliate, an online training site that will show you how to build a profitable online business from the ground up, by way of dozens of tutorial videos and a friendly user forum.  It’s a great way to learn to use mailing lists properly.  You can even join Wealthy Affiliate for free.

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