Make Money Fast! The Lure of Easy Money

Make Money Now – The Tagline That Always Works


I’ve seen an awful lot of books, software programs, videos and training courses in the make money online niche over the years, and there’s one phrase, or a variation on it, that remains evergreen.  It never goes out of style, and it’s the one phrase that is almost always guaranteed to spur sales.  That phrase is “make money fast!” or some version of it, like “make money now!” or “make money in 24 hours!”

man who can make money onlineWith that phrase, the sales page will then go on to tell you about a “method” or a “system” or a “secret loophole” that will allow you to start putting money in the bank within minutes or hours of buying their course.  I’ll freely admit, too, that I’ve fallen for these sales pitches over the years, and I’ve purchased a few of those products, looking for the ways to make money quickly or on autopilot, or using some secret loophole in the system that would allow me to get instant results.  Of course, as you might guess, these things pretty much never work out…except for the people selling the products, of course.  So why do they market their products this way?

People Want to Make Money Now

The obvious answer is because that’s what people want to buy.  No one wants to make money next month or next year; people want to make money now.  It’s not just that they want it now, but they also want a way to make money that doesn’t require any effort.  It’s been that way since the invention of money, and it’s unlikely to change, and as I’ve pointed out in the past, the things that sell the best in any market are the things that people are looking to buy.


So that’s why the sales page for pretty much every product in the make money niche is going to be tailored to catch the attention of people who want to make money quickly and easily, with little effort.  It works.  Of course, if you’ve ever tried to make money online, you’ll know that it isn’t easy.  It’s actually fairly difficult.  Not overly so; it’s no harder to make money online than it is to make money in any other way, but if you’re going to try to earn a living through Internet marketing or affiliate marketing, you need to brace yourself for one significant truth.

It’s work.  And it’s going to take time and effort.

girl who can make money onlineAre there people who make money on “autopilot”?  Sure.  There are lots of automated systems that make it possible to earn money while you’re asleep or on vacation.  In fact, to a certain extent, I do that with this very Website.  I recommend a number of products here that I think are good products that offer good value to the people who buy them.  And yes, it’s possible that visitors to this site might purchase those products while I’m asleep or on vacation.  In that sense, it’s an “autopilot” process.  I don’t have to be at my computer for someone to purchase one of those products.

That said, it’s not as though there hasn’t been effort to produce this site, and lots of it.  As I write this, there are more than 250 posts on this site, each of which has more than 1000 words, so I’ve taken the time to write probably 300,000 words here.  I type quickly, but even at 75 words per minute, that’s a lot of time.  That doesn’t include the research and effort that goes into deciding what I’m going to write about on any given day.  Is the money I make from this site “autopilot income”?  Not really, as I’ve devoted the better part of a year to building this site.

Still, a course called “Make Money as Year From Now” isn’t likely to sell well, even if a course with that title would likely be far more accurately named than one that said “Make Money Today!”  In the end, marketing is marketing and people will use the text on their sales page and assign titles to their products that are designed to most efficiently get those products to sell.

What does this mean for beginning Internet marketers?  It means that you have to understand, starting from day one, that making money in affiliate marketing or in any other Web-based endeavor is going to involve a lot of time and a lot of effort.  As with anything else you’d do to earn money, it’s a job and you need to approach it with the same expectations that you’d have when you approach any other job.  It’s going to take research.  It’s going to take time.  It’s going to take a lot of work.  And, most importantly, it doesn’t come with any guarantees.

make money bloggingI will say this, though.  You’ll get out of your efforts what you put into them.  If you’re spending your time, as a lot of people do, buying one course after another that promises to show you how to make money fast, you’re not going to see any success at all.  Many people devote months of their time and hundreds or even thousands of dollars of their money in a never-ending pursuit of finding a way to earn instant cash.   That’s not only expensive, but it’s a waste of valuable time that could have been spent finding one thing that works and putting some serious effort into it.

Make Money Fast Summary

It is possible to make money online.  People want things.  Find something that people will want and will gladly pay for and find a way to make it available to them at a price they’re willing to pay.  That is the essence of every successful online business.  It’s not instant, but it does work, and if you put the time and effort into finding a good product to sell or promote and put it on a Website that’s attractive and has good content, you will, in time, make money doing it.

What you’re not likely to do is make money right now by purchasing a course that promises to show you how to do that.


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