Watch Out for Really Cheap Information Products
Over the years, I’ve purchased a lot of information products. These might include ebooks, training courses, video courses or even software. We’re talking about tools and information to help me improve my online business, or perhaps show me a new way to make money online. As someone who reviews such products on a regular basis, I see sales pages for such products all the time and I receive offers via email on a daily basis.
In general, I try to evaluate whether a particular product is worth the money they’re asking for it. If Product X sells for $27 or $47 or $97, I try to decide whether it’s worth that, in terms of the information provided or in terms of its earnings potential. After a while, you can sort of gauge whether or not a particular product is offering sufficient value to justify the price, and often the value exceeds the price. Recently, however, marketers have changed their strategies by introducing really cheap information products at really low price points, often in the $4-$7 range. That’s a sneaky trick.
The Secret to Really Cheap Information Products
These are often really cheap information products, and yet they offer the same sorts of sales pages and wild promises that other information products have traditionally offered. Today, I received an offer for a product that offers to show you a new way of making money that would allow me to earn up to $6000 per month easily and with little effort.
The sales page went on to state that I could earn $80-$200 per day:
- Without a Website
- Without an email list
- Without using my real name
- Without using my real photo
- Working only 20 minutes a day
$6000 per month is a pretty good living, and this video course was going to give me everything I need to succeed. Great! How much does this course cost?
If you found a way to earn $6000 per month, and the method was new, would you share it with anyone for $7? I wouldn’t, but this product offered to do that. If it did what it claims to do, the product would be worth at least $100, I would think.
So what do you get for your $7? Not enough, obviously. The method involves selling a service on a site that’s like Fiverr, but is a new site with fewer pricing restrictions and at the moment, a lot less competition.
For $7, you get the name of the site, some basic instructions about how to set up an account, and how to sell your services there. Frankly, that’s not a lot of substance, but you won’t find that out until later. Why? Because as soon as you click the “Buy now” button, you’re taken to a page with the first of several upsells.
The first one takes away the first problem you’ll encounter when you see the course (which you haven’t seen yet!) – what to sell? Don’t worry, this upsell, which has a price tag of $17, gives you a service to sell which the sales page says will allow you to earn “$134 every 20 minutes”. If you’re baffled as to why someone would offer you a $6000 per month money making system for $7, you’ll be equally surprised as to why someone would offer you something that would generate $400 per hour for $17.
Want to earn $400 per hour? Go ahead and grab that upsell. Don’t want to spend for the extra service? It really doesn’t matter, as you’ll be taken to another sales page. This time, they’re offering fifteen additional services that you can sell, which will allow you to earn as much as $500 more per day. You’ll get a list of fifteen different services that you can offer for sale as well as fifteen different suppliers to provide you with those services, so you won’t have to do any work.
That service sells for $27. At that point you’d think you would be done, but no, apparently, this $7 product didn’t actually tell you everything you need to know. In fact, the creator of the product now feels that you’ll need his personal coaching, along with some vital information about how to get your listing on this Website on the front page. If it’s not on the front page, you’re going to make a lot less money, even though the original sales page told you that you’d be earning plenty just for buying the original $7 product.
This upsell gives you a list of 15,000 expired domain names that you can sell, Skype coaching, tips for getting your offers on the site’s home page, and access to a forum with other people who have succeeded with this program. This product will cost you an additional $47.
It’s worth noting, by the way, that if you say “no” to any of these offers, that you’ll immediately be taken to a page that offers the very same product at a lower price. The $17 product is suddenly only $7, the $27 product is suddenly $17, and the $47 product becomes $37. Regardless, the seller’s sales funnel is remarkable. He tells you on the sales page that the product is $7, and that it’s a complete system for giving you everything you need to earn $6000 per month. Then you find that it isn’t complete, and that if you want to know everything about the system, which should have been offered in the original product, you’ll have to pay $7+$17+$27+47, or a total of $98.
That’s roughly $100, which is quite a lot of money to spend when you thought you were only being asked to spend $7. This sort of thing seems to be quite popular now, and for many products, the creator offers the entire price of the “front end” product to affiliates in commissions. That is, if you promote a $7 product as an affiliate, you get $7 in commission for every sale and the product creator gets $0. They make their money on the “back end” from all of the upsells.
Really Cheap Information Products Summary
This latest trend in the way of really cheap products has become quite common. Sellers know that people don’t want to spend a lot of money on products, so they price their products as cheaply as is reasonable (but not too cheaply; studies show that pricing too low can hurt sales, as people think something that costs, say, $1, will have no value.) Then they pile on the upsells and encourage you to buy them using techniques like these:
Text above the buy button: “YES! I want to make an extra $5000 per month for only 20 minutes of work!”
Text link to decline the offer: “No, thanks. I understand that others are making $522 per day with this, but I’d rather go it alone and take my chances.”
These sorts of ploys are designed to get you to buy the upsells and spend far more money than you had originally intended. There’s a reason that sales pages use these tactics: They work.
When you encounter a sales page offering one of these really cheap information products, be aware that the product is likely to be far from complete, and that you’re likely to be asked to spend a lot more money than the price on the page.