I’m sure you’ll agree that it’s really hard to get your site to show up near the top of the search engine rankings. Unless you’re in a niche without a lot of competition, you’ll be continually fighting to stay near the top of the search engine rankings with Google or Bing.
That’s just part of having a Website, and even the biggest companies fight to obtain and maintain their search engine rankings. I’ve written before about various ways to get to the top, but unfortunately, there’s no single way to do it. Google, for example, uses more than two hundred factors to determine their search engine rankings. Still, some factors are more important than others, and in this post, I’ll tell you about one really important factor that can make a huge difference in how your site performs in the Google and Bing search engine rankings. Continue reading →
I’m a longtime member of Wealthy Affiliate and I think that Kyle and Carson, who run the site, are pretty sharp guys who know their stuff. But Kyle recently published a blog post about backlinks that just has me scratching my head. In this post, he came out and asked, “Are backlinks good for your Website rankings?” and then he concluded that no, they are not, and that you can do just fine by building a site without worrying about backlinks in any way.
Since Google went online in 1998, the world of Search Engine Optimization (SEO) has been preoccupied with backlinks, because Google let it be known that they considered backlinks to be a “vote” for a Website. The more votes you have, the more important that Google concluded that you must be, so they heavily weighted their ranking algorithms on a site’s incoming backlinks, and sites with more backlinks tended to rank higher than sites with fewer backlinks.
Search Engine Traffic the Easy Way – Ask for Backlinks!
If you have a Website, you’ll know that getting search engine traffic to your site can be the most difficult part of the job. It’s tough getting traffic, and in general, you’ve got two choices when it comes to getting people to your site – search engine optimization and paid traffic.
Search engine optimization, or “search engine optimism,” as it ought to be called, is a matter of tweaking your site in such a way that the search engines can decide what your site is about. If your site is about widgets, and you make that clear in your heading tags, your graphics, and the content of your pages, then, in theory, the search engines will rank your site highly when people search for terms that are related to your site’s content.
You can’t make money with a Website if you don’t have traffic, and if you’re on a budget, free traffic is the best option. For that, you’re going to have to rely on favorable search engine rankings, and that can be a problem. First of all, the market in most niches is pretty competitive. Second of all, the search engines, particularly Google, seem to change what they’re looking for on a daily basis. Every time there’s a new “animal” update, such as Panda or Penguin, Google shakes up the search engine rankings completely, throwing the entire Internet off balance.
While it’s not possible to know what the search engines will be looking for six months from now, it is possible to know what they’re interested in right now. We recently came across an interesting blog post that distilled the results of more than one million Google search results and came up with a pretty definitive list of the things that seem to be important to the search giant…today, at least. Read on for more about search engine rankings.
I’ve written quite a bit about search engine optimization, or SEO, as it is commonly known. Search engine optimization is the tweaking of your site’s settings and your content to ensure that the search engines know what your content is about. Why would you want to do that? If your site is about dog training, you likely want people searching for dog training information in Google or Bing to find your site. Good search engine optimization practices will ensure that the search engines are aware that your content covers that topic so they can rank your site and send traffic your way.
While it’s possible to overemphasize search engine optimization, some SEO is necessary. The days when you could just stuff keywords into your page a few dozen times to hammer home the point are gone; it’s now necessary to gently persuade the search engines regarding your content. It is possible to over do it, though, and you have to realize that there are some boundaries regarding what the search engines are going to regard as credible.
If you have a Website, you’re not going to get a lot of traffic without backlinks unless you have content that’s literally unique to the Webs. If you’re the only site on the entire Internet about left-handed socket wrenches, you might be able to rank in the search engines without backlinks, but for most of us, they’re absolutely necessary. They’re also hard to get, which is why so many backlink tools have come to the market in the past few years. One of the more durable ones is Social Monkee, a surprisingly affordable product that offers you the opportunity to get 25 backlinks per day.
Social Monkee also says that their backlinks are “do-follow”, which means you’ll get credit for the links from the search engines. Even more amazing is the fact that Social Monkee sells for a measly $7, making it quite a bargain. So what does it do? How does it do it? Is Social Monkee a scam or does it really work? Read on for our full Social Monkee review.
If you want to cause panic in the life of Internet marketers, just mention Google updates. While Google has been constantly tweaking their search and ranking algorithms since they day the site went online, the past four years have been particularly hard on marketers. Sites that once ranked well for highly competitive keywords have been known to disappear completely from Google’s index overnight, and every new update seems to invoke terror in marketers, as they wonder whether their sites will survive the next shakeup in the search rankings.
If you’re building your sites correctly, none of these Google updates should present a problem for you. The sorts of sites that are generally thrown out after each update are sites that are not regarded as “quality” sites, and most of them have little or no content or perhaps the content that they have is duplicated from elsewhere. In this post, I’ll offer a few tips that might help you build and maintain your site in such a way that the occasional shakeup in the search engine rankings shouldn’t bother you at all. If you’re lucky, you might even see your rankings improve if sites that rank ahead of you fall out of the listings or see their rankings drop as a result of Google updates.