Product Launches and Why Marketers Use Them

What Are Product Launches?

If you’ve spent any time in the Internet marketing world, particularly in the make money online niche, you’ve probably encountered something known as product launches.  There are tens of thousands of products for sale in the make money online niche, but product launches, where everyone is talking about a new product all at once, are rather unique to that specific niche.  Why is that, and what do marketers gain from having big product launches when no one else promotes their products that way?

product launchesTypically, in Internet marketing, when someone creates a product, ebook, or training course, they take the time to create a good product, they build a Website to promote it, and they put it online so that people can sell it.  As time goes on, they’ll also promote the site via advertising or social media, and set up an affiliate program so that others can help them sell the product.  This is how it’s done in the self-help, weight loss, personal fitness and other popular niches.  With the make money online niche, it’s different, and in that niche only, everything is geared towards the big launch.  So what are product launches?

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