I’m sure you’ll agree that it’s really hard to get your site to show up near the top of the search engine rankings. Unless you’re in a niche without a lot of competition, you’ll be continually fighting to stay near the top of the search engine rankings with Google or Bing.
That’s just part of having a Website, and even the biggest companies fight to obtain and maintain their search engine rankings. I’ve written before about various ways to get to the top, but unfortunately, there’s no single way to do it. Google, for example, uses more than two hundred factors to determine their search engine rankings. Still, some factors are more important than others, and in this post, I’ll tell you about one really important factor that can make a huge difference in how your site performs in the Google and Bing search engine rankings. Continue reading →
You can’t make money with a Website if you don’t have traffic, and if you’re on a budget, free traffic is the best option. For that, you’re going to have to rely on favorable search engine rankings, and that can be a problem. First of all, the market in most niches is pretty competitive. Second of all, the search engines, particularly Google, seem to change what they’re looking for on a daily basis. Every time there’s a new “animal” update, such as Panda or Penguin, Google shakes up the search engine rankings completely, throwing the entire Internet off balance.
While it’s not possible to know what the search engines will be looking for six months from now, it is possible to know what they’re interested in right now. We recently came across an interesting blog post that distilled the results of more than one million Google search results and came up with a pretty definitive list of the things that seem to be important to the search giant…today, at least. Read on for more about search engine rankings.
I’ve written quite a bit about search engine optimization, or SEO, as it is commonly known. Search engine optimization is the tweaking of your site’s settings and your content to ensure that the search engines know what your content is about. Why would you want to do that? If your site is about dog training, you likely want people searching for dog training information in Google or Bing to find your site. Good search engine optimization practices will ensure that the search engines are aware that your content covers that topic so they can rank your site and send traffic your way.
While it’s possible to overemphasize search engine optimization, some SEO is necessary. The days when you could just stuff keywords into your page a few dozen times to hammer home the point are gone; it’s now necessary to gently persuade the search engines regarding your content. It is possible to over do it, though, and you have to realize that there are some boundaries regarding what the search engines are going to regard as credible.
If you want to cause panic in the life of Internet marketers, just mention Google updates. While Google has been constantly tweaking their search and ranking algorithms since they day the site went online, the past four years have been particularly hard on marketers. Sites that once ranked well for highly competitive keywords have been known to disappear completely from Google’s index overnight, and every new update seems to invoke terror in marketers, as they wonder whether their sites will survive the next shakeup in the search rankings.
If you’re building your sites correctly, none of these Google updates should present a problem for you. The sorts of sites that are generally thrown out after each update are sites that are not regarded as “quality” sites, and most of them have little or no content or perhaps the content that they have is duplicated from elsewhere. In this post, I’ll offer a few tips that might help you build and maintain your site in such a way that the occasional shakeup in the search engine rankings shouldn’t bother you at all. If you’re lucky, you might even see your rankings improve if sites that rank ahead of you fall out of the listings or see their rankings drop as a result of Google updates.