I’m a longtime member of Wealthy Affiliate and I think that Kyle and Carson, who run the site, are pretty sharp guys who know their stuff. But Kyle recently published a blog post about backlinks that just has me scratching my head. In this post, he came out and asked, “Are backlinks good for your Website rankings?” and then he concluded that no, they are not, and that you can do just fine by building a site without worrying about backlinks in any way.
Since Google went online in 1998, the world of Search Engine Optimization (SEO) has been preoccupied with backlinks, because Google let it be known that they considered backlinks to be a “vote” for a Website. The more votes you have, the more important that Google concluded that you must be, so they heavily weighted their ranking algorithms on a site’s incoming backlinks, and sites with more backlinks tended to rank higher than sites with fewer backlinks.
I’ve written several posts about getting Website traffic based on content and search engine optimization alone. It’s my preferred method, as I’m in control of most aspects of it. I create content on topics that I think people will want to read. I use SEO to ensure that the search engines know what the site is about. People do searches and if they see my site listed, they click on the link and I get free traffic. If they decide to link to my blog post from their own blog or from Facebook or some other site, I get links and then more free traffic. It’s a system that works for me, and I stand by it.
Not everyone is enamored by free traffic, though. That may sound kind of strange, after all, who wouldn’t want free traffic? There are such people, believe it or not, and they do have some valid points. I was on a marketing forum earlier today and someone had posted a topic entitled “Free Traffic is Time Consuming.” They’re right; it is time consuming, and that’s why you need to evaluate whether free traffic is what you should be pursuing, first and foremost.
As I have mentioned before, if you’re involved in online affiliate marketing, you’re likely to spend about 90% of your effort trying to get Website traffic. Obtaining organic Website traffic from the search engines is generally regarded as the most difficult thing to do in making your Website successful. There are a number of reasons for this, but one of them is simply competition. There are millions of Websites out there and in many marketing niches, there’s lots of competition.
There are ways to get Website traffic relatively easily, provided that you don’t mind spending a lot of money. Advertising usually works, but most of us don’t have a lot of money to spend on proper advertising, such as radio or television ads. Even online advertising, such as pay per click advertising, can cost you a bundle until you get it optimized. In some niches, however, it can cost nearly $100 per click to get visitors through Google Adwords. For most people trying to make money online, that can be a deal breaker. It’s understandably discouraging, but it’s not that hard to get Website traffic if you go about attracting it in the right way.