The Super Store Review
Site: The Super Store at Amazon
Most of the reviews I do on this site have to do with affiliate marketing. After all, affiliate marketing is a fairly easy way to get started making money online. It’s not the only way, however. Direct retail, where you actually sell things to the public and ship physical goods to them, remains a viable business model. Look at Amazon – they make billions doing just that.
A book called The Super Store points out that Amazon’s success can be a problem if you’re trying to sell online. After all, they dominate the market for nearly everything. Or do they? The Super Store points out that it’s actually possible to build an online store that can succeed and even dominate, by choosing your product and your sources for buying it very carefully. In fact, the author of the book says that you can set up a successful store that may have no competition at all.
That sounded interesting, so I thought I’d review The Super Store and see if it’s a worthwhile read.
Click here to visit The Super Store page at Amazon. (new window)
Read on for the full The Super Store review.
The Super Store Overview
The Super Store is an ebook sold in Kindle format. You can read this book on a Kindle device, or on any one of a number of other devices that are configured to display Kindle books. That would include most smartphones and tablets, as well as desktop computers.
The Super Store runs some 18,000 words, offering a lot of information for the $2.99 retail price.
What is The Super Store about? It’s about creating your own retail store online. Yes, this is a store where you’ll have to purchase inventory and physically ship or mail it to people. That’s not a bad business model; if you have the right product, you can make a lot of money that way.
I own about 50 Websites myself, and one of them is a retail Website that I’ve had for a number of years now. It’s not only profitable, but it’s a fun thing to do, as I sell a niche product that you can’t buy just anywhere.
That’s the very secret of The Super Store. The success of any online store is going to depend on a number of factors, but one of them is obviously being able to outperform your competition. The problem, of course, is that you’re never going to be able to outperform Amazon. If you get into a battle with them, you will lose.
What The Super Store offers is a way to build a successful online store in such a way that the likes of Amazon will not ever be in competition with you. How can you avoid that? You avoid that by specializing in a niche product that Amazon doesn’t sell.
There are a lot of advantages to marketing niche products. One of them is that if you specialize in one kind of product exclusively, people will regard you as an expert. People like experts, and they’d rather buy things from people that they regard as authorities.
Having a specialty store doesn’t work well in the brick and mortar store world because you likely wouldn’t have enough visitors to your store to make it worthwhile. In an online business, the entire world can come to you, so if you sell a specialty or niche product, even if it’s a fairly obscure one, you can still get enough visitors to your site to make money.
The Super Store covers exactly what sorts of niche products do well in the marketplace. It also offers a rather clever source of finding unusual products that are in demand that people will want to buy from you.
The Super Store shows you:
- How to select a product.
- How to be sure that this product is profitable.
- How to find the best source of this product, even if it’s fairly hard to find.
- Why people will want to buy the product from you, rather than buying it from someone else.
- How to mark up the price of this product up to 1000% over the price that you paid for it.
- How to choose the name of your online store (and why the name you choose is critical.)
- How to build your online store and have it up and running in as little as one hour.
- How to promote your store to get visitors without spending any money.
- How to scale the business to increase your profits.
The author of the book is a longtime marketer who has had a lot of success with The Super Store business model. One of his sites had the #1 ranking on Google for ten years straight for a fairly expensive niche product, all without spending any money at all on advertising.
The retail business can be competitive, but it can also be profitable if you have the right product for sale. The Super Store shows you how to find that product and how to build a store in such a way that you may literally be the only person on the entire Internet that has a store devoted exclusively to that product.
When you have the only store that sells a niche product, you’ll have both steady customers and a profitable business model.
Pros and Cons of The Super Store
- Well-written book
- Very affordable
- Offers a good plan that’s more or less unique
- Book is currently only available in Kindle format
- No graphics or photos
The Super Store Summary
While affiliate marketing is a good way to make money online, so is direct retail. People will always want to own physical products, and creating a niche store that sells specialty items is a great way to build a successful online store that can separate itself from the big retailers.
The Super Store offers a good plan that’s easy to understand and easy to follow. You can literally build a store that has little or no competition and you can do it in a fairly short amount of time.