I’ve written from time to time about search engine optimization, or SEO, as it’s commonly known. SEO is about tweaking your site on a page by page basis to ensure that the search engines know exactly what each page or blog post is about. That’s great, but a lot of articles toss about SEO terms as though you should already know what they’re talking about. SEO terms aren’t that complicated, and there aren’t that many that are really important, so in this blog post I thought I’d discuss them.
It turns out that Google uses more than 200 factors to decide how to rank your site in their search engine rankings, or SERPS. That’s daunting, but a lot of those factors are pretty obscure and a few of them have to do with things you can’t easily control. In this post, I’ll cover the SEO terms that are of the most importance to the average or beginning Internet marketer. That way, you can become familiar with them and start to adjust them to get your site to rank a bit higher in the SERPS.
I’m sure you’ll agree that it’s really hard to get your site to show up near the top of the search engine rankings. Unless you’re in a niche without a lot of competition, you’ll be continually fighting to stay near the top of the search engine rankings with Google or Bing.
That’s just part of having a Website, and even the biggest companies fight to obtain and maintain their search engine rankings. I’ve written before about various ways to get to the top, but unfortunately, there’s no single way to do it. Google, for example, uses more than two hundred factors to determine their search engine rankings.
Still, some factors are more important than others, and in this post, I’ll tell you about one really important factor that can make a huge difference in how your site performs in the Google and Bing search engine rankings. Continue reading →
You can’t make money with a Website if you don’t have traffic, and if you’re on a budget, free traffic is the best option. For that, you’re going to have to rely on favorable search engine rankings, and that can be a problem. First of all, the market in most niches is pretty competitive. Second of all, the search engines, particularly Google, seem to change what they’re looking for on a daily basis. Every time there’s a new “animal” update, such as Panda or Penguin, Google shakes up the search engine rankings completely, throwing the entire Internet off balance.
While it’s not possible to know what the search engines will be looking for six months from now, it is possible to know what they’re interested in right now. We recently came across an interesting blog post that distilled the results of more than one million Google search results and came up with a pretty definitive list of the things that seem to be important to the search giant…today, at least. Read on for more about search engine rankings.