Affiliate Websites and Essential Pages
When you build a Website, in theory, the site is yours to do with as you please. You can create a blog, post photos, include nothing but text, embed videos and pretty much add whatever content you like. For the most part, there really aren’t any rules, provided that you’re not violating your Web host’s terms of service. Those usually include restrictions against pornography or hate, or anything that is libelous or defamatory. Aside from those things, you can do what you like and make your Website your own. That’s the beauty of the Internet; we can all have our own little space and utilize it as we see fit.
That’s not necessarily the case with affiliate Websites. While affiliate marketing Websites come in all shapes and sizes and with all kinds of content, the people who build them all have one thing in common – they rely on the search engines to bring visitors to them. Unless you’re planning on spending a fortune on paid advertising, you, too, are going to rely on what is known in the industry as “organic search results.” That means – “people using search engines to find you.” Organic search results are how most of us find everything we’re looking for in the course of the day and for affiliate marketers, staying in the good graces of the search engines is vital.