I’ve written a number of posts about WordPress, which I believe to be the easiest and most useful way of publishing a Website today. Like everyone else, I used to create Websites in HTML, but WordPress is easier to use, is more configurable and much more flexible, thanks to WordPress plugins, which are tools that can add to the functionality of a Website. While a site will work just fine without any WordPress plugins at all, adding a few can provide a dramatically different user experience for both the creators of the site and the site visitors.
I saw an interesting question about WordPress plugins on a marketing forum recently that led to some interesting replies. The question was “Which WordPress plugins do you regard as essential?” You might think that this was a pretty simple and straightforward question, and yet it led to dozens of replies, and they were all different. It seems that no two people can agree on what, exactly, constitutes “essential WordPress plugins”, nor can any one agree on which ones, or even how many, one needs to run one’s Website effectively.
In just a few short years, WordPress has become the Web’s leading Website creation tool. It’s free, it’s versatile, it’s easy to configure, and there are tens of thousands of third-party addons to help make your site more useful to both you and your site’s visitors. One of the other great benefits is documentation; I’ve never had a problem with WordPress for which I couldn’t quickly find a solution online. But with popularity comes risks, and WordPress hacks represent a huge threat to affiliate marketers.
Why would someone engage in WordPress hacks? Simple – money. If you can find a site that gets a lot of traffic and somehow install some code on that site that works to your benefit, you can easily make a lot of money without having to do much work. One of the more clever WordPress hacks I’ve read about was a case where an affiliate marketer had their site hacked. The hacker changed every single affiliate link on the site to their own link. When people visited the site and bought something through the affiliate link, the hacker got paid for the sale instead of the site owner. Thee are affiliate sites that earn more than a thousand dollars per day, so WordPress hacks like that one can do a lot of damage.